Brand Guidelines
Brand Presentation
Brand Strategy
Logo Design
Moodboard
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But it was not always like this. In this case study, we are going to look at the journey we had with this fashion brand struggling with its design, website, and strategy. When we collaborated with Born in 2021, they were facing many challenges, predominantly with their visual identity hampering their website, and needed a revolutionary change in their brand strategy. We at Blushush took it as a challenge and created a three-phase brand revamp for it.
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Born is not the everyday brand that you have in the market. It is built to exude trendiness and boldness in sync. It is conceptualized to break the barriers of fashion.
Unlike most brands that are gender-centric, Born offers affordable fashion to both men and women, providing equal importance to color, styling, and patterns.
The company started in 2009 and currently operates across Ireland with 25 stores located in different cities and covering a large part of the country’s fashion market.
The store has a steady online presence with a mobile application, website, and active social media pages on different platforms. Customers can connect with the store via different options.
Born was facing issues with the space and placement of its primary logo. The logo was not getting the attention and was getting placed in an orthodox manner. The primary logo cannot be changed or altered, as it will be costly to change it across all brand stores. Struggling with brand identity and design attributes, it required a total revamp of its logo, logo marks, color palette, mockups, and in-store enhancement and vibe.
Born was facing issues with the space and placement of its primary logo. The logo was not getting the attention and was getting placed in an orthodox manner. The primary logo cannot be changed or altered, as it will be costly to change it across all brand stores. Struggling with brand identity and design attributes, it required a total revamp of its logo, logo marks, color palette, mockups, and in-store enhancement and vibe.
We commenced our work with the visual identity; it all started with us focusing on the brand anatomy and trying to get deeper into Born’s values, vision, and purpose. We decided to revamp its entire personality and give it a new, refined, and polished look. Something that aligns exactly with its target audience.
The idea behind this moodboard was to establish the fundamentals of design, visuals, typography, and images that resonate with the brand image and offer aesthetically pleasing imagery, setting a mood that resonates with the brand’s purpose and vision
We believe the only way to provide meaningful economic and environmental impact is by scaling and deploying technologies to grow materials like Celium™.
When scaling, volume, yield and affordability are key. Under this assumption, we developed the tools and technology to grow high-performance bio-assembled materials at scale by upcycling agro-industrial fruit waste and harnessing living organisms such as bacteria.
We proved our technology on lab scale, lab-pilot plant scale, and small industrial scale. After the expertise gathered in these three iterations, we built FOAK I: the First Of A Kind bacterial cellulose biomanufacturing facility by December 2021. This 14,000 square feet solar-powered manufacturing facility will produce 1.1 million square feet of our cell-based biotextile Celium™ annually at maximum capacity.
Most importantly, the stabilization and tanning of Celium™ requires no new infrastructure, just optimized chemistry and water usage within existing tanning facilities, bringing the possibility of redirecting the tanning industry toward sustainable practices. Furthermore, working with bacteria enables us to use existing large-scale fermentation and indoor farming equipment, minimizing scale-up risk.
After industrially optimizing our technology and running hundreds of iteration badges, we are certain our biomanufacturing process is scalable, replicable, modular, and high-yielding.
PolybionPolybion™ Spain - Diego de León, 59 2o C, Madrid 28006. España.
Polybion™ México - Av. Las Águilas 315, San Miguelito. Irapuato, Gto. México. C.P. 36510
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