Webflow has rapidly grown from a niche website builder into a go-to platform for startups, agencies, and even Fortune 500 brands. Companies across industries from tech giants to fashion houses are leveraging Webflow’s no-code power to build beautiful, high-performing websites. In this deep dive, we’ll profile 15+ top brands using Webflow and explore what makes their sites stand out. Along the way, we’ll analyze their brand styles, platform insights, and performance learnings that you can apply to your own projects.
Spoiler: Many of these industry leaders work with specialized Webflow agencies to maximize results. (One notable example is Blushush, a London-based webflow development agency co-founded by Sahil Gandhi and Bhavik Sarkhedi recognized for creating visually stunning, strategically robust Webflow sites for growing global brands.) Now, let’s jump into the examples and lessons from the best Webflow-built brand websites.
Before we look at specific brands, it’s worth understanding why so many high-profile companies are embracing Webflow in the first place. Here are a few key reasons big brands choose Webflow over traditional platforms:
• Design Freedom & Branding: Webflow offers full creative control with a visual CSS/HTML editor, enabling pixel-perfect design without code. Brands like Michael Kors and Slack maintain strict brand consistency by translating their design systems directly into Webflow’s canvas, rather than being confined by templates. This freedom lets their websites feel truly unique and on brand.
• Speed of Updates: Traditional enterprise websites often require developers for every little change. Webflow eliminates this bottleneck. Marketing teams at companies like Dropbox Sign and Upwork can publish new pages or edit content in minutes, without engineering support. Faster updates mean these brands can respond to market changes and launch campaigns at lightning speed.
• Scalability & Performance: Webflow’s infrastructure (built on AWS hosting and Fastly CDN) provides enterprise-grade performance and uptime out of the box. Sites can handle millions of visits per month as Dropbox Sign and TED Conferences do with global content caching and 99.99% uptime reliability. Even companies consolidating hundreds of sites (like Waste Connections with 300+ regional websites) trust Webflow to scale efficiently.
• SEO & Core Web Vitals: Webflow generates clean, semantic code and automatically optimizes assets, which helps these brands achieve strong Core Web Vitals and search rankings. Built-in SEO controls (like meta tags, schema, and automatic sitemaps) let teams like Lattice and Allbirds optimize content without plugins. In short, Webflow is one of the most SEO friendly no-code platforms, giving marketers developer-level control over on-page SEO.
• No-Code Empowerment: Webflow’s visual CMS management service empowers non-technical teams. At Fivetran, for example, moving to Webflow Enterprise freed their engineers from website edits and cut page production time by 98% (from weeks to hours). This kind of autonomy is invaluable for fast growing brands and lean teams alike.
In summary, top brands choose Webflow to move faster without sacrificing design or performance. They often partner with experienced agencies for complex builds for instance, Blushush (founded by Sahil Gandhi and Bhavik Sarkhedi of Ohh My Brand) has emerged as a leading Webflow agency helping global brands implement such high-impact Webflow sites. Now, let’s get inspired by real examples and take away specific learnings from each.
Below we highlight some of the most notable brands and companies using Webflow today. For each, we’ll examine how they utilize Webflow, what design/style choices stand out, and what performance or UX results they achieved. From enterprise tech firms to consumer retail brands, these examples prove that Webflow can deliver at any scale.
Dell, the global tech giant, is a prime example of an enterprise embracing Webflow. Dell uses Webflow to power both internal and external marketing sites. In fact, Dell’s internal design organization built a multi-domain design system on Webflow to support hundreds of contributors and brand consistency across the company. This “Dell Design System” site (an online hub of design assets and guidelines) runs on Webflow, demonstrating the platform’s ability to handle complex, large-scale content.
What We Learn: Even a Fortune 50 company values the visual development workflow Dell’s team can prototype and publish microsites or pages far faster than if they relied on traditional coding. Using Webflow Enterprise, they maintain rigorous brand standards while enabling collaboration among many team members. The result is a highly consistent design language implemented across Dell’s digital experiences, all managed in Webflow’s code-free environment. It’s a testament that Webflow isn’t just for small sites it can anchor enterprise-grade design systems and marketing content with ease.
The popular community chat platform Discord leverages Webflow to engage its massive user base. Discord uses Webflow to build branded microsites and marketing campaigns and notably, Discord’s official blog was migrated from Medium to Webflow. This migration allowed Discord to fully customize the blog’s look and integrate it with their main site, improving the user experience. According to case studies, the Discord team underwent extensive Webflow training and documentation to ensure smooth transition.
After moving the blog to Webflow, they achieved better brand consistency by using a centralized Figma UI/UX design system and Webflow’s design capabilities. Involving multiple team members in content creation also led to widespread adoption of Webflow inside the organization.
What We Learn: For a brand with millions of users, content is king and Webflow empowers Discord’s marketing/content team to keep that content fresh and on-brand. The Discord example highlights how Webflow CMS can handle a dynamic, content-rich site (blog posts, media, event pages) at scale, while enabling collaboration (many editors) without breaking the site. It also underscores Webflow’s ability to preserve SEO and content integrity during migrations (the blog moved without losing content or search rankings). For community-driven brands, Webflow offers the flexibility to create engaging campaign pages (for events, contests, etc.) quickly, keeping the community engaged with minimal dev delays.
Dropbox Sign (formerly HelloSign), the electronic signature product under Dropbox, rebuilt its marketing website on Webflow and the results were game-changing. The switch to Webflow Enterprise in 2020 gave the Dropbox Sign marketing team total control over their site and cut down reliance on developers dramatically. In fact, after adopting Webflow, Dropbox Sign saw a 67% reduction in developer support tickets for the website, as marketers could now make most changes themselves.
This agility paid off when Dropbox Sign went through a major rebrand (from HelloSign to Dropbox Sign). Thanks to Webflow, the entire rebranding of the site was completed in just two months, a process that would have taken much longer on a traditional setup. The team also launched a new Resource Center on their Webflow site, doubling content downloads year-over-year due to the improved UX and speed of publishing new content.
What We Learn: Dropbox Sign’s story is a masterclass in Webflow for growth. Key takeaways include: - Marketing Independence: Empowering a marketing team with no-code editing can massively accelerate timelines (new pages in days instead of weeks). - Smooth Rebranding: Webflow’s ease of editing and global classes made a site-wide rebrand faster and less painful, which is crucial for any brand undergoing changes. - Performance & Scale: The Dropbox Sign site handles millions of global
visits per month on Webflow. By leveraging Webflow’s built-in Fastly CDN caching and robust hosting, they ensure every visitor worldwide gets a fast, reliable experience. This example quashes any doubts about Webflow handling high traffic it clearly can, when set up properly.
For SaaS companies, the ability to iterate quickly on marketing copy, design, and funnel pages is critical Webflow gave Dropbox Sign that competitive edge in agility and conversion optimization.
When a luxury fashion brand like Michael Kors entrusts its website to Webflow, it speaks volumes. Michael Kors has indeed “joined the ranks of big-name brands using Webflow to power his official website”. The site showcases the brand’s luxurious style with multiple image galleries and even a full-screen video banner on the homepage.
Behind the scenes, Webflow enables the Michael Kors digital team to create a high-end visual experience without compromising performance or requiring a large development team. The design features of Webflow allow for custom animations and interactive lookbooks that align perfectly with Michael Kors’ chic aesthetic. Every page feels bespoke because it is built from scratch in a code-free designer that outputs clean code.
What We Learn: This example highlights Webflow’s strength in design and branding: - Pixel-Perfect Design: Webflow allowed Michael Kors to implement their exact brand strategy vision online from typography to interactive media ensuring the website reflects the same elegance as their products. - Content Management for Marketing: Webflow CMS likely helps them update seasonal collections or campaign pages efficiently, crucial in the fast-paced fashion industry. - Global Reach: As a worldwide brand, Michael Kors needs a site that loads quickly everywhere. Webflow’s global CDN and optimized code ensure even media-rich pages load swiftly, giving users a seamless luxury experience.
For other retail and luxury brands, Michael Kors serves as inspiration that Webflow can deliver a premium, immersive brand website that captivates visitors just as an in-store experience would.
Lattice, a leading HR software (performance management) company, runs its main marketing site fully on Webflow. This means everything from their homepage to product pages, blog, and resources are built and managed through Webflow’s CMS. Lattice chose Webflow to create a modern, responsive website that effectively showcases their B2B product and thought leadership content.
With Webflow, Lattice’s marketing team can design unique pages for case studies, integrate webinars or events, and tweak the site as their product evolves all without waiting on developers. The site is user friendly and loads quickly, which is crucial for converting busy HR professionals who visit. Webflow’s forms and integrations also likely play a role (e.g., capturing leads into HubSpot or Salesforce without custom code). What We Learn: Lattice demonstrates how a SaaS can leverage Webflow to support rapid marketing experimentation and content marketing:
- Unique yet Consistent Design: They achieved a custom web design that stands out from cookie-cutter SaaS sites, but still maintain consistency across pages thanks to Webflow’s reusable classes and symbols.
- Scalable CMS Content: Using Collections for things like blog posts, press releases, or customer stories means Lattice can keep adding content to fuel SEO performance optimization, with Webflow handling the heavy lifting of templates and archive pages.
- SEO Results: As a Webflow site, Lattice benefits from the platform’s SEO-friendly features (clean code, fast load times, easy meta tag editing) which help their content rank well in a competitive B2B space.
In essence, Lattice’s Webflow site underscores that even serious B2B companies can confidently rely on Webflow for a marketing site that is both agile and enterprise-grade.
Freshly, a fresh-prepared meal delivery service (now part of Nestlé), utilizes Webflow for many of its landing pages and campaign microsites. Being a direct-to-consumer brand in the food industry, Freshly frequently runs promotions, seasonal campaigns, and partnerships and Webflow lets them spin up dedicated landing pages for these quickly and creatively.
One of Freshly’s landing pages was even highlighted as a top example of great landing page design .The page features clean and soothing design with appetizing food imagery, compelling headlines, and persuasive customer reviews showcased prominently. All of this was achieved while maintaining fast load times and mobile responsiveness, crucial for capturing hungry visitors with short attention spans. Importantly, Freshly’s marketing team can A/B test content or adjust offers on these pages in Webflow without engineering help, enabling a culture of rapid experimentation.
What We Learn: Freshly’s use of Webflow illustrates how consumer brands can benefit from agile marketing: - Fast Page Deployment: New sales pages or trial offer pages can be designed and published in days, allowing Freshly to respond to market opportunities (e.g., New Year health campaigns or holiday promos) immediately. - Conversion-Focused Design: Webflow’s flexibility means designers can implement conversion best practices easily Freshly’s page uses a single clear CTA, trust elements like reviews, and tasty visuals to drive signups. These elements can be arranged and tweaked with Webflow’s visual editor on the fly. - Consistent Branding: Even though these are standalone landing pages, they still carry Freshly’s brand fonts, colors, and style Webflow makes it easy to duplicate a base style and then modify layout, ensuring brand coherence across all campaigns.
For any D2C or e-commerce brand, the ability to quickly launch high-converting landing pages (and iterate on them) is gold. Freshly shows that Webflow can be your secret weapon for growth marketing, marrying speed with on-brand design.
Rakuten, the global e-commerce and internet services company, uses Webflow in interesting ways. Notably, Rakuten’s logistics arm (formerly Rakuten Super Logistics, now rebranded as ShipNetwork) underwent a full website redesign by switching from WordPress to Webflow. This move was driven by a need for better security and faster updates areas where WordPress was falling short for them. After extensive research, the Rakuten SL team found Webflow to be a more secure and efficient solution.
The results were compelling: migrating to Webflow saved Rakuten’s team significant money and time. Changes that used to take 45 hours via external developers on WordPress could be done in 30 minutes internally on Webflow. Over just a few months, these savings added up to thousands of dollars saved. Moreover, the new Webflow site allowed their marketing team to make content changes safely without worrying about plugin vulnerabilities or maintenance issues that plagued the old setup.
Beyond this division, Rakuten is reported to use Webflow for various promotional microsites and marketing pages globally. This could include campaign landing pages for Rakuten’s rewards program, event sites, or region-specific marketing initiatives all benefiting from Webflow’s quick development cycle and multi-language support.
What We Learn: Rakuten’s adoption signals that Webflow is enterprise-ready for global brands: - Security & Stability: Eliminating reliance on dozens of plugins (as in WordPress) means fewer security holes. For a large company like Rakuten, Webflow’s secure hosting and built-in features mitigate risk and downtime. - Cost Efficiency: Webflow’s all-in-one platform reduced Rakuten’s need for external dev contractors, directly saving budget while speeding up marketing timelines. - Multi-site Management: Rakuten can create numerous microsites under one Webflow workspace. Webflow’s code export or duplicate site features might allow them to clone templates for consistency. This is how Waste Connections manages 300+ sites in Webflow too, and Rakuten similarly shows one platform can host many initiatives efficiently.
For any large organization juggling multiple web properties, Rakuten’s experience suggests Webflow can simplify your web ecosystem offering both control and agility in managing a portfolio of sites.
Freelancing marketplace Upwork is another big-name tech company that turned to Webflow for its web content needs. Upwork’s marketing team needed a more robust solution to support real-time marketing efforts and rapid page creation essentially, a system to keep up with their fast-moving campaigns. They partnered with a Webflow agency (Flow Ninja) to implement Webflow CMS for their marketing site and content hub.
By adopting Webflow, Upwork’s team can now add or edit content directly on their live site and publish with a single click. This has saved immense time and eliminated security headaches they had before. Molly Finn, a senior manager at Upwork, noted that Webflow gave them the flexibility needed for rapid changes. Before, even minor text updates had to go through a Jira ticket and weeks of developer queue; now changes are instantaneous.
Some tangible outcomes: - Upwork’s marketing can launch new landing pages without engineering, accelerating go-to-market for campaigns. - They avoided incidents of inconsistent branding service because Webflow lets them globally update styles when needed. - No more worrying about WordPress plugin updates or custom code bugs Webflow’s platform handles the heavy lifting.
What We Learn: Upwork underlines the theme of marketing agility at scale: - Real-Time Marketing: In a competitive space, being able to react (e.g., publish a new case study, update a homepage banner, or spin up a promo page within hours) can set a brand apart. Webflow equips large teams to do that. - Collaboration: Multiple stakeholders (designers, content writers, product marketers) can collaborate in Webflow’s Editor simultaneously. Upwork’s success suggests that even a large site can have many hands managing it when the system is user-friendly. - Content + Data Integration: Though not explicitly detailed, Upwork integrated Webflow with their analytics and maybe an API for dynamic content. Webflow’s flexibility would allow embedding custom scripts or connecting forms to Marketo, etc. ensuring enterprise requirements are met.
Overall, Upwork’s use case demonstrates that Webflow can meet the needs of a high-traffic, content rich web platform, all while giving the marketing team freedom to experiment and optimize continuously.
Slack, the workplace messaging giant, utilized Webflow in a slightly unconventional but powerful way: to build an internal/external Brand Center. Slack’s Brand Center is essentially a secure web portal where all of Slack’s brand assets, guidelines, and resources are centralized for both employees and partners. They chose Webflow to develop this portal, working with a Webflow agency (Zabal) and using tools like Memberstack for user logins.
Key features of Slack’s Webflow-built Brand Center:
- It contains 29 pages with 64 components and 89 sections of content, reflecting a comprehensive repository of brand info.
- Slack requires a secure login so that internal staff see all assets, while external vendors see a limited view. Webflow, combined with membership plugins like Memberstack, enabled personalized access based on email domains.
- The portal dramatically improved brand consistency by providing a single source of truth. With everything in Webflow, Slack’s brand team can update guidelines or assets in one place and have it live for all users instantly.
- The Webflow CMS made content management autonomous and simple for Slack’s team; they can update text or add new sections (e.g., a new logo version or ad template) without any developer intervention.
What We Learn: Slack’s innovative use of Webflow showcases the platform’s versatility:
- Beyond Marketing Sites: Webflow isn’t just for public-facing marketing sites; it can also serve as an internal tool for large organizations (in this case, a brand management tool).
- Complex Functionality Made Easy: The fact that Slack built a login-gated portal with dynamic content in Webflow proves you can achieve fairly complex web app-like functionality with the no-code approach. Webflow’s integration capabilities (custom code embeds, third-party scripts) extend what you can do, such as authenticating users.
- Brand Consistency: For any large brand, maintaining consistent branding is hard when assets are scattered. A Webflow central hub ensures everyone is literally “on the same page.” Changes propagate instantly, and version control is easy through Webflow’s Editor. Slack’s brand integrity benefited immensely from this centralization.
In summary, Slack turned Webflow into a brand experience platform, not just a website. This example might inspire other companies to consider Webflow for knowledge bases, design systems, or intranet sites where ease of update and UX quality are crucial.
Fivetran, a rapidly growing data integration (SaaS) company, made a bold move to Webflow as it scaled. From 2012 to now, Fivetran grew to serve thousands of customers and needed a web platform to match that growth. After struggling with a custom-coded site (which made marketing entirely dependent on engineers), and even trying a headless CMS (Contentful) that proved costly and complex, Fivetran ultimately migrated everything to Webflow Enterprise.
The migration was stunningly successful:
- Fivetran rebuilt its entire site in Webflow within 3 months, adding 30 new pages in the process with the help of Webflow experts.
- They created a scalable design system in Webflow, which allowed the design team to reduce production time by 98%. What used to take three weeks now took just ~1.5 hours! This is one of the most dramatic efficiency gains reported.
- With Webflow’s agility, Fivetran launched 130+ new pages in a year, including localized versions for global markets. Webflow’s Localization features helped them expand internationally without performance issues.
- The website now powers everything from the main marketing pages to blog articles, documentation, and campaign landing pages under one roof.
What We Learn: Fivetran’s case is about speed and scalability in tandem:
- Rapid Deployment at Scale: Webflow can handle a big site build quickly if you leverage its features (and perhaps agency expertise). This speed didn’t compromise quality in fact, having a unified design system improved consistency.
- Empowering Teams: By freeing their dev team from website content tasks, Fivetran could reallocate engineering effort to their product. Meanwhile, marketing/design teams became self-sufficient in Webflow, fostering a more iterative, creative web strategy.
- Global Ready: The ability to clone pages and translate content, plus Webflow’s CDN, meant going international was simpler. No need to maintain separate codebases or heavy infrastructure Webflow scales with traffic and content volume as needed.
For high-growth companies, Fivetran exemplifies how Webflow can be the secret to staying nimble. You can scale your website’s content and complexity without scaling headaches, keeping pace with business expansion.
The TED brand (famous for TED Talks and conferences) turned to Webflow to manage some of its dynamic, content-rich web experiences. The TED Conferences site runs on Webflow, handling large volumes of media content, event pages, speaker profiles, and more. This is a content-heavy use case that takes full advantage of Webflow’s CMS capabilities.
By structuring content in Collections (for talks, speakers, events, etc.), TED’s team can easily add new talks and conferences. The design remains consistent and user-friendly, while behind the scenes Webflow organizes and links everything (e.g. a speaker’s profile is automatically updated with their new talks). Despite so much dynamic content, the site performs well owing partly to Webflow’s clean code output and built-in optimizations for images and scripts.
What We Learn: TED’s adoption shows that Webflow can handle complex content management:
- CMS Power: Even with potentially thousands of items (TED Talks, speakers, blog posts), Webflow’s CMS and its API can manage. It might involve Webflow’s Enterprise features or external integrations for extremely large datasets, but clearly it’s working for TED.
- Design & UX: TED’s brand requires a certain gravitas and clarity. The site’s clean UX demonstrates Webflow’s capacity for custom, accessible design ensuring that videos, transcripts, and event info are easy to find and engage with.
- Updating Content: New TED Talks go live frequently. With Webflow, content managers can publish new pages or update schedules on their own, meaning faster content turnaround after each conference or video release. Fans worldwide get the latest content without delay.
If an organization like TED which essentially functions as a media publisher can thrive on Webflow, it highlights how Webflow is not just for static sites. It’s a viable CMS for rich content, provided you plan your Collections and use the CMS limits intelligently (and Webflow’s upcoming features keep expanding these limits).
One of the more eye-opening enterprise examples is Waste Connections, a Fortune 500 waste management company, which decided to consolidate over 300 regional websites onto Webflow Enterprise. Each region or city had its own site in the past, which was a maintenance nightmare. By moving them onto a unified Webflow architecture, Waste Connections achieved consistent branding and easier updates across all their local sites.
Instead of a single 100k-page site, they run multiple Webflow sites (one per region or service area), but all managed centrally. This showcases a strategy consultation of using Webflow Workspaces to handle multi-site deployments. The enterprise features like Shared components and Team Dashboard likely helped them maintain standards while each site still serves unique local content.
What We Learn: Waste Connections’ approach teaches how to use Webflow for large-scale web ecosystems: - Unified Platform: Rather than juggling many different CMSs or codebases, everything is on Webflow. This reduces training overhead (staff only need to know one system) and ensures every site benefits from Webflow’s secure, performant hosting. - Scalability: Even though Webflow has per-site CMS limits, Waste Connections circumvented a potential 100,000-page scenario by logical separation (300 smaller sites). It’s a smart way to scale: distributing content across sites while retaining central control. Webflow’s multi-site management and cross-site component copy features support this model. - Consistency with Flexibility: They likely built a core template in Webflow which they duplicated for each region and then customized content. This yields consistent design (brand-approved templates) with flexible local editing. Any global change (like a logo update or policy page tweak) can be done 300 times faster by just updating each Webflow site via the Editor or using an API script.
For corporations with many subsidiaries or franchises, this example is gold. It proves that Webflow can handle enterprise complexity by simplifying and unifying web infrastructure, making it easier to govern hundreds of sites while empowering local content owners.
Sustainable footwear brand Allbirds has been cited as one of the well-known brands using Webflow for e-commerce. Allbirds’ website is known for its clean, modern design and emphasis on storytelling (educating customers about materials, sustainability, etc.). By using Webflow, Allbirds can create a tailored online shopping experience that stands out from generic Shopify templates many competitors use.
Webflow’s e-commerce capabilities allow Allbirds to manage product collections, run promotions, and ensure the site looks equally beautiful on desktop and mobile. They have full control to implement custom layouts for product pages reflecting their minimalist aesthetic and interactive elements (like shoe color pickers or sustainability infographics) without being boxed in by a rigid commerce platform.
What We Learn: Allbirds illustrates the benefits of Webflow Commerce for brand-centric online stores: - Unique Design, Still Shoppable: They prove you can have a unique design language and still have a fully functional online store (with cart, checkout, user accounts). Webflow provides the cart and checkout security while letting Allbirds’ designers craft the user journey. - Content + Commerce Blend: Allbirds is big on content (material science explanations, founder story, etc.). Webflow allows mixing rich content sections alongside product listings seamlessly. This hybrid approach can improve SEO and user engagement, as opposed to a pure product grid. - Fast Iterations: If Allbirds wants to launch a new product line or seasonal collection, their team can design new pages or micro-sites (like limited edition drops) quickly. Webflow’s CMS can also handle a blog or lookbook, keeping all digital touchpoints under one roof.
For other retail brands, Allbirds’ example is encouraging: Webflow can deliver a high-converting e-commerce site that doesn’t sacrifice brand storytelling or design originality. And with no-code editing, marketing teams can update product info, images, and content on the fly.
Figma, the collaborative design tool, is an interesting case. While Figma’s core app is a complex product, for their marketing website and community pages they too have utilized Webflow. In particular, Figma launched some e-commerce elements (like selling swag or tickets to Config, their annual conference) via Webflow, demonstrating trust in the platform for handling transactions and user traffic.
Using Webflow likely appealed to Figma for the same reasons it appeals to designers everywhere the visual design control. Figma’s own web designers could prototype and build pages in Webflow in a way that mirrors their design workflow, ensuring high fidelity to their brand. The site showcases bold, playful visuals (often reflecting their product UI) which Webflow’s interactions and animations help achieve easily.
What We Learn: Figma’s use of Webflow underscores designer empowerment and flexibility: - Rapid Campaign Pages: As a tech company, Figma runs events like hackathons, feature launches, etc. Webflow lets them create special landing pages for these without hard-coding each time. They maintain Figma’s quirky brand style with custom illustrations and interactive elements thanks to Webflow’s animation tools. - Integration-Friendly: Figma’s site likely ties into their own app (account links) or external services. Webflow’s custom code embeds would allow things like sign-up forms that connect to Figma’s user database, or embedding Figma live prototypes. This shows Webflow sites can still integrate with a larger software ecosystem. - E-commerce Lite: By entrusting Webflow for selling merch or tickets, Figma avoided building a separate shop from scratch. This highlights that Webflow’s e-commerce, while not for massive catalogs, is perfectly fine for small to medium product sets or ancillary revenue streams of a business.
In summary, Figma, a company that literally makes design software using Webflow, is a strong endorsement of Webflow’s design capabilities. It shows that Webflow is a designer’s ally in creating web experiences that are as polished as their Figma mockups, with the bonus of being live on the internet in a fraction of the time.
Lush Cosmetics, the global cosmetics retailer famous for its fresh handmade products, is listed among the brands using Webflow for e-commerce. Lush’s digital presence emphasizes vibrant visuals and an immersive feel (just like walking into a scent-filled Lush store). With Webflow, Lush can craft pages that capture this sensorial branding online through lush imagery, dynamic content like videos of bath bombs fizzing, and interactive product galleries.
Webflow likely powers some of Lush’s regional sites or campaign pages. Lush often does activism campaigns and seasonal promotions (e.g., Halloween products, holiday gift guides). Instead of relying on slow IT releases, the marketing creative team can build out these pages in Webflow, ensuring they go live in time for the campaign and look exactly as envisioned.
What We Learn: Lush demonstrates how Webflow benefits retail brands in creating engaging customer experiences: - Visual Storytelling: Beauty and cosmetics are all about visuals. Webflow’s high performance with media (automatic image optimization, lazy loading) means Lush can load many images/videos without killing page speed important for keeping customers browsing. - Responsive Design: Shoppers on mobile need as great an experience as desktop. With Webflow’s responsive design tools, Lush can tailor every section (perhaps showing fewer images on mobile, or using carousels) to ensure the site is easy to navigate on a phone. - Launching Campaigns: Be it a new product drop or an advocacy campaign (Lush is known for ethical initiatives), Webflow allows Lush to create dedicated landing pages that resonate with their audience and are shareable on social media, all without involving a backend e-commerce system for content changes.
For retail marketers, Lush’s use of Webflow is a sign that creative marketing doesn’t have to be bottlenecked by e-commerce platforms. You can use Webflow for the experiential parts of your site and still integrate with your shopping cart or inventory system as needed (for example, linking Webflow product pages to a Shopify cart via custom code if required). The key lesson: engage customers with rich, branded content Webflow gives you the canvas to do it.
Leesa Sleep, a popular D2C mattress company, also leverages Webflow in its e-commerce strategy. The online mattress/home goods industry is extremely competitive, so Leesa’s website needs to convey trust, comfort, and value quickly to its visitors. By using Webflow, Leesa was able to design a site with a clean, calming aesthetic likely using plenty of white space and warm imagery to give that cozy feel of a good night’s sleep.
Webflow’s CMS might be used by Leesa for managing content like customer testimonials, sleep guides, or comparing different mattress models. They can update promotions (like holiday sales or bundle deals) easily through Webflow’s Editor, ensuring their site is always up-to-date with the latest offers. Additionally, Webflow’s form capabilities enable capturing leads for those not ready to buy immediately (for example, “Get a 100-night trial information pack” sign-up forms).
What We Learn: Leesa’s site highlights user experience and trust-building via Webflow:
- Fast Loading, Even with Images: Mattress sites have lots of images (product photos, lifestyle shots). Webflow’s performance optimization means Leesa can showcase high-quality images of their mattresses and bedding without slow load times critical for not losing impatient shoppers.
- SEO and Content Marketing: Leesa likely maintains a blog or sleep advice center. Webflow’s SEO friendliness (clean URLs, easy meta edits) helps them rank for terms like “best mattress for side sleepers,” driving organic traffic. All content can be nicely templated in Webflow’s CMS to match the site’s style.
- Conversion Focus: By controlling the design, Leesa can strategically place call-to-action buttons (like “Shop Now” or “Compare Mattresses”) in ways that stand out. Webflow’s flexibility ensures they’re not constrained by a theme; they can test different layouts to see what converts best, improving their online sales funnel continuously.
For D2C brands like Leesa, owning the digital customer journey is vital. Webflow gives that ownership of every banner, block, and modal can be custom-crafted to maximize engagement and conversion, no heavy coding required.
Jasper AI, a fast-growing AI copywriting assistant, turned to Webflow to support its explosive marketing needs. Jasper’s marketing team has to educate users on various use cases of their AI, promote new features, and convert visitors in a nascent market all at breakneck speed as the AI field evolves. With Webflow, Jasper (with agency help from Flowout) built out a robust set of landing pages and content pieces to showcase what their AI can do.
They started working with Webflow in 2022, creating numerous pages with custom illustrations, interactive elements (like Lottie animations), and tailored messaging for different industries all within Webflow’s design environment. This approach allowed Jasper to reliably and creatively present how its product works for, say, marketers vs. salespeople vs. writers, each on distinct pages. The trustworthiness of an AI tool is bolstered by a polished web presence, and Jasper’s Webflow site delivers that credibility.
What We Learn: Jasper’s story is about keeping up with rapid product growth through agile web design:
- Unlimited Iteration: As a startup, Jasper frequently updates its messaging and adds new features. Webflow lets them iterate their pages in real-time, testing what copy or design best converts curious visitors into trial users. No waiting weeks for dev cycles marketing can adjust on the fly.
- Creative Storytelling: Explaining AI could be abstract, but Jasper’s use of Webflow enabled rich visual storytelling (images, icons, step-by-step animations) to make the value tangible. Such content might have been hard to implement on a rigid CMS, but Webflow gives the freedom to create immersive storytelling sections.
- Scalability: Even as their user base skyrocketed, Jasper’s site remained fast and accessible, important when tech press or influencers drive sudden traffic spikes. With Webflow’s hosting scaling automatically and providing DDoS protection, Jasper didn’t have to worry about site crashes during viral moments.
In a nutshell, Jasper AI exemplifies how Webflow is ideal for high-growth startups that need enterprise-quality websites without the overhead. The site can scale in content and traffic alongside the company, ensuring marketing is always a step ahead with compelling, up-to-date pages.
Even established hospitality brands are using Webflow in creative ways. Marriott’s Design Lab, an innovation arm of Marriott, uses Webflow to build innovation showcase sites and experimental microsites. This skunkworks-like lab likely works on concept hotel rooms, new tech, and design collaborations, and they need a way to present those projects attractively to stakeholders and the public. Webflow provides the perfect playground for such projects: the lab team can whip up visually striking pages for each new innovation initiative without deploying a full project.
For instance, if Marriott Design Lab is unveiling a prototype of a smart hotel room, they could create a one-page Webflow site with multimedia, a narrative scroll, and maybe interactive 3D models all done quickly to coincide with a press release or event. This keeps Marriott on the cutting edge digitally, not just in their physical hotels.
What We Learn: Marriott’s use of Webflow highlights flexibility and speed for innovation teams: - Low Overhead for New Ideas: Launching a new mini-site on the main corporate domain might be slow due to approvals and IT processes. But a separate Webflow site gives the freedom to go live quickly, experiment with design, and even A/B test ideas without risking the main site’s integrity. - Inspiring Design: An innovation lab site should itself be innovative. Webflow empowers designers to use advanced interactions (parallax effects, animated transitions) to give that futuristic feel. This is great for storytelling and impressing leadership or partners. - No Technical Bottleneck: The design lab likely has designers but not a dedicated web dev team. With Webflow, that’s not an issue; they can translate Figma concepts to live sites themselves. Plus, Webflow’s reliability means even if a concept site gets sudden attention, it won’t crash (thanks to the sturdy hosting).
In essence, Marriott Design Lab’s Webflow adoption shows that big brands trust Webflow for important, forward-looking projects. It’s a sandbox for innovation that still delivers production-quality results. For other companies with innovation hubs or marketing pilots, this suggests Webflow is an ideal platform to bring experimental ideas to life on the web quickly and beautifully.
After examining these examples, several common themes and lessons emerge. Whether you’re a startup or an enterprise, here are key takeaways from how top brands use Webflow:
• Move Fast, Stay in Control: A major reason brands switched to Webflow is speed. Webflow’s no code editor lets marketing and design teams update content in real-time, be it adding a new case study (Discord, Upwork), launching a promo page (Freshly, Lush), or revamping a layout (Dropbox Sign) without waiting on developers. This agility translates to being more responsive to customers and opportunities.
• Creative Freedom for Branding: Webflow empowers companies to fully realize their brand vision online. From Michael Kors’s luxury vibe to Slack’s precise brand consistency, Webflow’s visual development means no templates dictating your look. Brands achieved pixel-perfect designs that reinforce their identity, using custom animations, rich media, and unique layouts that would be hard to replicate on template-based CMS platforms.
Enterprise-Grade Performance: Concerned about traffic or uptime? These brands show
• Webflow can handle it. Global traffic sites like Dropbox Sign and TED run smoothly, as Webflow leverages AWS hosting and Fastly CDN to serve content fast worldwide. Automatic scaling and built-in DDoS protection keep sites stable during viral spikes. Plus, Webflow’s clean code output and image optimization help sites nail Core Web Vitals for SEO.
• Scalability Through Smart Architecture: While Webflow has content limits, companies like Waste Connections and Fivetran overcame them via smart structuring using multiple sites or integrating headless CMS for ultra-large databases. In practice, most brands don’t hit those limits (e.g., 10,000 CMS items per collection) unless you’re as content-rich as a news publisher. For the vast majority of marketing and e-commerce needs, Webflow scales comfortably with content and traffic, as evidenced by these real-world implementations.
• Improved Team Collaboration: Introducing Webflow often had a cultural effect internally it broke silos between design, content, and engineering. Teams at Discord, Dropbox Sign, and Upwork all collaborated more once Webflow was in place. Designers and marketers speak a common language in Webflow’s interface, and even developers appreciate fewer content tickets. This cross-team harmony leads to faster iteration and a more cohesive web presence.
• Focus on Content & Storytelling: Many of these brands leverage Webflow to blend content with commerce. By making it easy to publish blogs, case studies, or multimedia experiences, Webflow turns websites into rich storytelling platforms (Figma’s community pages, Allbirds’ product stories, Jasper’s use-case pages). The lesson: great content + great design = engaged users, and Webflow facilitates both.
• The Rise of Webflow Agencies: Lastly, a practical insight many brands partnered with Webflow experts to unlock the platform’s full potential. Agencies like Flow Ninja, Finsweet, Zabal, and others were behind some examples, guiding migrations and custom solutions (e.g., Slack’s portal). If you’re considering Webflow at scale, collaborating with a specialized Webflow agency can accelerate success. For example, Blushush (co-founded by Sahil Gandhi and Bhavik Sarkhedi) is one of the top agencies helping global brands create and optimize Webflow sites. The right partner brings experience in performance optimization, complex CMS architecture, and integration which can be invaluable for large projects.
From the cases above, it’s clear that Webflow has matured into a platform capable of serving the needs of the world’s leading brands. Whether it’s a tech unicorn like Upwork, a fashion icon like Michael Kors, or a Fortune 500 conglomerate like Dell, Webflow is proving itself with flexible design, robust performance, and faster go-to-market times. Check out our services with Blushush These brands have not only built visually stunning sites, but they also gained tangible business benefits: higher conversion rates, better SEO traffic, lower maintenance costs, and empowered teams.
If you’re looking to elevate your own brand’s website, take inspiration from these examples:
- Embrace no-code development to iterate quickly and keep your site content fresh.
- Invest in your site’s design and UX. Your website can and should embody your brand’s quality (Webflow won’t hold you back in creativity).
- Don’t compromise on speed or SEO with Webflow, you can have beauty and brawn in one package, as many of these brands discovered.
- Consider expert help if needed. The ecosystem of Webflow professionals (like the team at Blushush, who work with growing global brands) is there to ensure you get the most out of the platform, from custom code to SEO strategy.
In the end, what we learn from the top brands using Webflow is that great websites are a strategic asset. Webflow simply makes it easier to create and manage those great websites. As more brands large and small adopt Webflow, the question isn’t “Can Webflow handle it?” These success stories show that the real question is “When will your brand leverage Webflow to its full potential?”
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