Chosen by Founders Designed in Figma

UI/UX design, thought through before it is built.

Interfaces designed in Figma around how people actually use them, so the site or product is clear to use as well as good to look at.

What we design

  • User journeys
  • Wireframes
  • Interface design
  • Clickable prototypes
  • Design systems

Our approach

Good-looking is not the same as easy to use.

A page can look wonderful and still lose people on the second click. We design the way through first, then the way it looks, and check both with real people before anything is built.

01

How we design the experience

The order we work in, from understanding people to a prototype you can click.

  1. ? Step 1

    Understand

    Who uses this, what they want and what gets in their way. Questions first, screens later.

  2. N Step 2

    Map the journey

    The route a person takes from arriving to doing what they came for, drawn out on paper first.

  3. Step 3

    Wireframe

    Simple layouts that settle what goes where, without colour or style getting in the way.

  4. B Step 4

    Design the interface

    Visual design in Figma: type, colour, components and states, built into a proper design system.

  5. Step 5

    Prototype

    A clickable prototype you can try yourself, long before development starts.

  6. AB Step 6

    Test & refine

    We watch people use it, note where they hesitate and fix it.

What next

Have something that needs to be easier to use?

Show us what you have. We will tell you where people get stuck.

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